Launching a private-label copper peptide serum
A brand should begin with destination market, formula direction, benchmark, bottle, order quantity and launch date. The supplier then separates stock-formula options from custom development.
- Brief: market, claims direction, pack and quantity.
- Feasibility: formula route, sample plan and document scope.
- Approval: formula sample, package and artwork.
- Production: PI, materials, filling and in-process checks.
- Release: finished specification, packing and shipping file.
